In 2012, Time to Change piloted a special campaign for young people in the West Midlands area, starting with the release of Stand Up Kid, an online film that aims to change attitudes towards mental illness amongst 14-18 year olds.
The film shows teenager Michael coming back to school after being off with depression. Teased by his classmates, he takes a stand against the jokes and tells them what it really means to live with a mental health problem.