Shift website and resources

This link will take you to the main Shift website. Shift  was set up in 2004  to tackle stigma and discrimination surrounding mental health issues in England. It  built on the mind out for mental health campaign, which ran from 2001 to April 2004 and was part of the National Mental Health Development Unit (NMHDU). NMHDU and Shift ceased on 31st March 2011.

Shift's work and the resources it produced focused on the following:

Employment

Key useful resources produced included:

• The Shift Line Managers' Resource - now updated and published by Mental Health First Aid (MHFA) England (useful for the FE sector as an employer and as a management/business curriculum resource)
• Shift's 'Life in the Office' Employment films (if you can track these down anywhere they were useful for the FE sector as an employer and as curriculum resources in for example management/business/equality and diversity/employability skills

Action on Stigma

Media

Resources produced included:

• 'What's the Story?', a handbook for journalists (this resource was useful for FE marketing teams and as a curriculum resource in media studies)

Black and minority ethnic communities 

Resources included

• Open Secrets, a short film set in an Asian family
• 'Black and White' photo project

Research

Research commissioned by Shift includes

• Mind Over Matter research looking at how the media reports mental illness
• BME media research
• Public attitudes survey
• Viewpoint survey

Young people

Work in this area included:

• The Health and Education for Life Project
• School materials
• Feeling Good activity sheets 

Sport and physical health

Work included:

• Mad About Football conference and tournament
• Shift Sports Network
• Football and mental health work

Shift's website remained live until 2013. After that some (but not all) Shift resources are available via the MHFE virtual library Archive Collection and you will also find Shift's resources on the following third-party websites: 

Shift's resources on DocStoc: http://www.docstoc.com/profile/shiftstigma (docstop is now closed)
Shift's videos and short films: http://www.youtube.com/user/shiftcsip (Thank goodness for YouTube - these resources are still available in December 2015)
Shift's photos: http://www.flickr.com/photos/shiftstigma (likewise, thank goodness for flickr)
  
Independent reviews of employment resources by the Shift Review Panel were hosted on the Centre for Mental Health's website - but are no longer returned in search results. 

For current national campaigning to tackle stigma and discrimination  see the  MIND/Rethink Time to Change anti-stigma programme at http://www.time-to-change.org.uk.